A Good Realtor Wins Top Dollar for Sellers

While buyers are best served by taking their time and being prudent, informed sellers know that time is of the essence when marketing a house.

Properties that languish on the market grow what realtors call “market weary.” That’s because properly priced houses sell quickly because buyers see a bargain. It’s like laying out a fishing line on a trout pond. If the bait’s good, stand back!

One of the biggest mistakes sellers make is to go with the agent who quotes the highest figure. They can wind up having the market reject the price and then having to lower and lower to win an offer. They also run the risk of other agents suspecting—and telling their buyers—that the seller appears to be wedded to a particular price and hence is potentially one that will be difficult to work with.

Jean uses a data-driven approach to price homes for her clients. That way the asking price matches comparable homes that have been selling in the area. A lower, not higher price, attracts buyers and can often lead to multiple offers that can then drive the price up. All without the seller having to start out so high that they drive buyers away.

That’s smart business. That’s honest business. That is what you can expect from Jean Johnson, owner and principal broker at Johnson House PDX Real Estate, llc.

FYI: Jean won $50,000 over ask for Sellers on the home pictured in 3 days on the market.